The sales in the segment increased 45%, and the campaign was described by Nokia Latam as a best practice thanks to the results obtained.

- To make the closest possible “Experience near the reality”, putting the phone in their hands and make them live the Ultra thin design, small size and high storage capacity and other attributes which the phone contains.- We allied with the most relevant magazine within the target to put the phone in real size in the hands of the consumers.We associated with the name of the magazine, integrating the icon of the campaign “the headsets” with the name of the magazine.A real size phone fell on the cover magazine from the ad that was 9.9 millimetres away emphasizing its ultrathin design. The cover titles informed about all the phone attributes.

- To create and position a musical platform for the brand, highlighting the attributes oriented to a music technology such us high capacity and ultra thin width.- Dynamic and versatile young people with strong social contact. They have a high affinity with music and technology and are not easy to surprise. Their mobile phone keeps them connected.- “My life turns around my friends, music and technology.Music = young people, meaning that music connects them and is a fundamental part of their lives. It is very important to put in their hands, in a vivid way, a phone that fulfils all their musical desires in life.- We demonstrated in a tangible way the main attributes and benefits that represent higher value for our consumer: sound fidelity, storage capacity and ultrathin design.