ULTIMATE HARDWARE
EUROPEAN INTERNET, Oxford / COMPUTER HARDWARE UK / 2001
Overview
Credits
Overview
CampaignDescription
Ultimate Hardware sells high quality, leading edge, highly technical components. In this highly competitive market, Ultimate Hardware differentiate themselves on key deliverables of customer service, customer support and a technical knowledge reputation. The new site further differentiates Ultimate Hardware by incorporating strong desgin elements and creating an experience for site visitors. Ultimate Hardware supplies products of a highly technical nature and include items like Graphics Cards, CPU, Memory and Mother Boards. The purpose of the Ultimate Hardware site is to: Generate sales through e-commerce web site Increase access to their taret audience Expand both trade and corporate markets Move into new target audiences. The design of the site had to adhere to several constraints and objectives: The design of the site had to reflect the value and technology of the products offered Fast navigation to a wide range of specialist products offered Fast navigation to a wide range of specialist products. Simple e-commerce systems and processes. This deliberate design is aimed at maximising repeat visitors to the site to ensure life long relationship and imporved Return on Investment. Its future success will be based on: Ease of use in navigation and e-commerce systems additional differentiation that the site provides ina competitive market. Ability to easily update products and prices.
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