Hyundai is relatively new to the fleet sales business. To stand out against large 'fleet suppliers' such as Ford and Vauxhall, they need to move away from typical fleet communications about individual cars and position themselves as a caring and human centric fleet service ‘business partner’.

To understand their customers needs, Hyundai put themselves at the heart of every business they work with. To illustrate this, we created and photographed a handmade paper diorama of the word ‘business’ with each letter reflecting a given industry, with the exception of the ‘u’ and ‘s’ which were made in the Hyundai typeface.