Instead of the usual fan-fair of smiling customers and shiny cars, this spot centres itself on the excitement of buying that special something online and the convenience of having it ‘delivered’ to your door. 

Using an oversized cardboard ‘delivery box’, the film shows a mix of different types of people and a variety of locations around the UK. Everything from quiet suburban streets and blocks of flats to isolated farmhouses in dramatic locations. As we visit these locations we are struck by the presence of a huge cardboard box. The box is always ‘parked’ in a place you would expect to see a real car, but it is not until the end of the commercial, when a box is finally opened, that a part of a Hyundai car is revealed. 

Click to Buy is a universal term for buying something online