In the near future, where it is possible to buy and sell experiences, Lucía (Adriana Ugarte) decides to sell some of her experiences to enrich herself. Surrounded by luxuries that we all wish we had, she discovers where her own balance lies and gets the audience to think: what's worth more? Money or experiences?

In Spain, Millennials have suffered the economic crisis more than anyone.

And who do they blame? The Banks.

So how can a bank talk to a generation that's cynical about banks? By avoiding the media channels used by banks and going to where millennials love to be: the cinema.

The film is directed by one of the most important Spanish directors, winner of a Goya (Spain's Oscars) and starring one of Spain’s biggest young stars (known as the Almodóvar girl and also nominated for a Goya).