Film > TV / Cinema Film

INNOCENT

WIEDEN+KENNEDY, Portland / OLD SPICE / 2017

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

With Old Spice Swagger Body Wash, you’re above the law. Not real law. Just bathroom law.

More Entries from Cosmetics & Toiletries in Film

24 items

Grand Prix Cannes Lions
WE'RE THE SUPERHUMANS

Media & Publications

WE'RE THE SUPERHUMANS

CHANNEL 4, BLINK PRODUCTIONS

(opens in a new tab)
Gold Cannes Lions
JACKIE

Alcoholic Drinks

JACKIE

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)
Gold Cannes Lions
5 YEAR PLAN

Cosmetics & Toiletries

5 YEAR PLAN

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
DA DA DING

Clothing, Footwear & Accessories

DA DA DING

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WHAT ARE GIRLS MADE OF?

Clothing, Footwear & Accessories

WHAT ARE GIRLS MADE OF?

NIKE, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
UNLIMITED COURAGE

Clothing, Footwear & Accessories

UNLIMITED COURAGE

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
UNLIMITED YOUTH

Clothing, Footwear & Accessories

UNLIMITED YOUTH

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
UNLIMITED WILL

Clothing, Footwear & Accessories

UNLIMITED WILL

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE TRUTH IS HARD TO FIND: HICKS

Media & Publications

THE TRUTH IS HARD TO FIND: HICKS

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
THE TRUTH IS HARD TO FIND: DENTON

Media & Publications

THE TRUTH IS HARD TO FIND: DENTON

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
HALLOWEEN - TV

Charities & Non-profit

HALLOWEEN - TV

BURNS & SMILES, TBWA\PARIS

(opens in a new tab)
Gold Cannes Lions
CAPTURE

Fast Moving Consumer Goods

CAPTURE

VERENA INTERNATIONAL CO., McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
EVAN

Charities & Non-profit

EVAN

SANDY HOOK PROMISE, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WORLD'S BIGGEST ASSHOLE

Charities & Non-profit

THE WORLD'S BIGGEST ASSHOLE

DONATE LIFE, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
HOLLYWOOD REJECTS FRENCH FILMS

Public Screens & Events

HOLLYWOOD REJECTS FRENCH FILMS

ALLIANCE FRANCAISE DE SINGAPOUR, OGILVY & MATHER SINGAPORE

(opens in a new tab)
Gold Cannes Lions
PITCHING FRENCH FILMS TO HOLLYWOOD

Non-Fiction Series

PITCHING FRENCH FILMS TO HOLLYWOOD

ALLIANCE FRANCAISE DE SINGAPOUR, OGILVY & MATHER SINGAPORE

(opens in a new tab)
Gold Cannes Lions
BEYOND MONEY

Long Fiction Film (over 10 minutes)

BEYOND MONEY

SANTANDER, MRM//McCANN SPAIN

(opens in a new tab)
Gold Cannes Lions
CADBURY PRE-JOY

Use of Online Film

CADBURY PRE-JOY

MONDELEZ INTERNATIONAL, OGILVY & MATHER JOHANNESBURG

(opens in a new tab)
Silver Cannes Lions
GUESS THE PRICE OF THAT FOOD BY COLE

Savoury Foods

GUESS THE PRICE OF THAT FOOD BY COLE

JOHNSONVILLE, DROGA5

(opens in a new tab)
Silver Cannes Lions
JEFF AND HIS FOREST FRIENDS BY JEFF

Savoury Foods

JEFF AND HIS FOREST FRIENDS BY JEFF

JOHNSONVILLE, DROGA5

(opens in a new tab)
Silver Cannes Lions
RECOVERY ROOM

Sweet Foods & Snacks

RECOVERY ROOM

MARS, BBDO NEW YORK

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Silver Cannes Lions
INNOCENT

Cosmetics & Toiletries

INNOCENT

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
HARD TO IMPRESS

Miscellaneous

HARD TO IMPRESS

MARS, COLENSO BBDO

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Silver Cannes Lions
UNLIMITED YOU

Clothing, Footwear & Accessories

UNLIMITED YOU

NIKE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from WIEDEN+KENNEDY

24 items

Grand Prix Cannes Lions
RE2PECT

Titanium and Integrated

RE2PECT

JORDAN BRAND, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
LIVESTRONG

Titanium and Integrated

LIVESTRONG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY | COLIN KAEPERNICK

Retail

NIKE DREAM CRAZY | COLIN KAEPERNICK

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
GRRR

Cars

GRRR

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
TAG

Clothing & footwear

TAG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
RESPONSE CAMPAIGN

Best Digitally Led Integrated Campaign

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

360 Integrated Brand Experience

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

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Grand Prix Cannes Lions
NOTHING BEATS A LONDONER

Multi-platform Social Campaign

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY

Excellence in Partnerships with Sports Talent

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CHALKBOT

Other Digital Channels

CHALKBOT

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

Creative Effectiveness

WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

ARLA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PROUD SPONSOR OF MOMS

Titanium and Integrated

PROUD SPONSOR OF MOMS

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
BORN OF FIRE

Creative Effectiveness

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Creative Effectiveness

THE MAN YOUR MAN COULD SMELL LIKE

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Titanium and Integrated

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NOTHING BEATS A LONDONER

Titanium

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SMELLCOME TO MANHOOD

Creative Effectiveness

SMELLCOME TO MANHOOD

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE DREAM CRAZY

Film

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE FC PRESENTS THE FOOTBALLVERSE

Fiction Film: Up to 5 minutes

NIKE FC PRESENTS THE FOOTBALLVERSE

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NIKE DREAM CRAZY

Titanium

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)