This film features never-before-seen pictures taken by New York Times photographer Bryan Denton during his coverage of the Iraqi counterterrorism forces in Bartella, Iraq, on October 26, 2016. During this assignment, Mr. Denton was hit by an ISIS-deployed suicide car bomb. As he describes his experience on the ground, we see some of his outtakes, leading up to the explosion and the final shot featured in The Times article titled “ISIS Sent Four Car Bombs. The Last One Hit Me.”

With ever-increasing ways to consume news, hyperbole being taken as fact and misinformation spreading faster than ever with disastrous consequences, consumers are questioning the validity of their news sources. This has led to more attention on the role of news organizations and journalism than ever before.

This campaign highlights the dedication of The New York Times to honest, reliable journalism by demonstrating the extreme lengths our reporters go to getting our readers the hard truth—the distances they travel, the situations they place themselves in, the people they meet and the dangers they face in pursuit of the truth. The goal was to make it clear that The New York Times is a trusted source for independent, deeply reported journalism, with an on-the-ground reporting team that’s worth paying for.