Film > Screens & Events
OGILVY & MATHER SINGAPORE, Singapore / ALLIANCE FRANCAISE DE SINGAPOUR / 2017
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BriefExplanation
This film is based on the meeting between a French director and Hollywood professionals to whom he pitched 3 movie ideas. What they didn’t know is that these were from existing French cinema masterpieces. Andrew Licht, executive producer of "Waterworld" had to react on the pitch for "Entre Les Murs". William Fay, producer of "Independence Day", "300" and "The Hangover", listened to the pitch for "La Vie d'Adèle”. While "Amour", was pitched to Lynn Mary Stewart, the actress from "Rain Man" and "American Graffiti" and Jack Hogan, another renowned producer from Hollywood. They rejected the pitches as they thought these ideas lacked action or drama and won’t be marketable. Their cautious and negative reactions illustrated that French cinema does not follow the usual Hollywood formulas in a humorous and unique way.
EntrySummary
French Films are great. They are nuanced, character-driven and soaked in atmosphere. But, how do you promote them to a non-French audience who tend to prefer Hollywood blockbusters. This is the task Alliance Française, the leading network promoting French culture worldwide gave us. To do so, we decided to demonstrate that great films can be made without following usual Hollywood formulas, which is all what French films are about. So we pitched three films to Hollywood heavyweights. What they didn’t know is that these films were existing French cinema masterpieces. They rejected the pitches as they thought these ideas didn’t match their criteria of what can make a successful film.
The film is aired during screening of French Movie organised by CINE-CLUB monthly at Alliance française. It is open to the public.
http://alliancefrancaise.org.sg/cultural-events/cine-club/
The film is also aired at The Projector in Singapore during the Festival - Voilah! 2017 where it was screening movies from Cannes French Palmes D’or between the festival period from 8 April to 21 May
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