This film features never-before-seen pictures taken by Pulitzer Prize–winning New York Times photographer Tyler Hicks during his coverage of the Syrian refugees arriving in Lesbos, Greece, on October 7, 2015. As he describes his experience on the ground, we see some of his outtakes, leading up to the final shot featured in The Times article titled “Waves of Young Syrian Men Bring Hope, and a Test, to Europe.”

With ever-increasing ways to consume news, hyperbole being taken as fact and misinformation spreading faster than ever with disastrous consequences, consumers are questioning the validity of their news sources. This has led to more attention on the role of news organizations and journalism than ever before.

This campaign highlights the dedication of The New York Times to honest, reliable journalism by demonstrating the extreme lengths our reporters go to getting our readers the hard truth—the distances they travel, the situations they place themselves in, the people they meet and the dangers they face in pursuit of the truth. The goal was to make it clear that The New York Times is a trusted source for independent, deeply reported journalism, with an on-the-ground reporting team that’s worth paying for.