The commercial begins on a mostly empty room. We see that it’s a teenager’s room, and that teen has moved out. The camera pans slowly over trophies and accolades as a deep American voice over talks about the relationship between father and son growing up. We hear that the father was incredibly hard to impress. The camera looks out the window of the room. We see a small dog sit down in front of the father. The father leaps with joy, shouting to his wife to witness what has just happened. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced.

It can be hard for parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents. To advertise this blunt new approach to dog adoption we created three 30 second TV ads.