To get girls to pick up a sport, we knew we couldn’t be preachy. We had to create a new language and a portrait of girls not seen before. So we borrowed from the world of MIA and Beyonce and created a music video where girls come out and reclaim the streets of Mumbai. They are shown running, jumping, fighting even, as they show the world that sport isn’t just for the athletically gifted, but for everyone.

From an early age girls are told that sport isn’t for them. As they grow older they lose interest and are discouraged from playing any sport. They are instead told to focus on academics. They’re told to not go out and risk getting a tan. Not to get dirty. In short, they're told not to do anything that risks their marital eligibility. This film is a rebuke to all such notions telling that sport is for all girls and that sport can make them an unstoppable force in the world. All they have to do is start playing.