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BEYOND MONEY

MRM//McCANN SPAIN, Madrid / SANTANDER / 2017

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Film

Overview

Credits

Overview

BriefExplanation

In the near future, where it is possible to buy and sell experiences, Lucía (Adriana Ugarte) decides to sell some of her experiences to enrich herself. Surrounded by luxuries that we all wish we had, she discovers where her own balance lies and gets the audience to think: what's worth more? Money or experiences?

ClientBriefOrObjective

The artistic design of the piece sought to create an attractive but plausible future, where the presence of a technology still non-existent was not seen as something alien or distant, but as a desirable technology.

The materials used as well as the design of interiors, appliances and screens has moved away from hi-tech and has been based on the presence of fabrics, woods and glass.

A lot of work has been done on simple, very basic geometric designs and we have looked for locations that support this criterion of future industrial design that, somehow, looks at the past, does not forget it. Rather he reissues it.

There is a strong relationship between art equipments, special effects and the design of appliances and screens. It has been very important the work of drawing prior to the time of meeting the criteria of those three teams

EntrySummary

In Spain, Millennials have suffered the economic crisis more than anyone.

And who do they blame? The Banks.

So how can a bank talk to a generation that's cynical about banks? By avoiding the media channels used by banks and going to where millennials love to be: the cinema.

The film is directed by one of the most important Spanish directors, winner of a Goya (Spain's Oscars) and starring one of Spain’s biggest young stars (known as the Almodóvar girl and also nominated for a Goya).

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