Film Craft > Film Craft
MRM//McCANN SPAIN, Madrid / SANTANDER / 2017
Overview
Credits
BriefExplanation
In the near future, where it is possible to buy and sell experiences, Lucía (Adriana Ugarte) decides to sell some of her experiences to enrich herself. Surrounded by luxuries that we all wish we had, she discovers where her own balance lies and gets the audience to think: what's worth more? Money or experiences?
EntrySummary
In Spain, Millennials have suffered the economic crisis more than anyone.
And who do they blame? The Banks.
So how can a bank talk to a generation that's cynical about banks? By avoiding the media channels used by banks and going to where millennials love to be: the cinema.
The film is directed by one of the most important Spanish directors, winner of a Goya (Spain's Oscars) and starring one of Spain’s biggest young stars (known as the Almodóvar girl and also nominated for a Goya).
Solution
The search for naturalness, both in the camera and in interpretation with the purpose of bringing the future closer and making strange future technology plausible.
On the other hand, the direction tries to underline the emotion of the final revelation, provoking the viewer and making the message more effective.
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