Print and Publishing > Print

EYE TEST

INNOCEAN, London / KIA MOTORS / 2017

CampaignCampaign(opens in a new tab)
Digital Proof JPG

Overview

Credits

Overview

EntrySummary

Adaptive Xenon Lights illuminate more of the road, so your car sees more. We wondered what an eye test would look like for a car, so instead of letters getting smaller and smaller we featured animals that you might find in the road. From a shire horse, to a microscopic bug.

Translation

See more with adaptive Xenon lights.

More Entries from Cars in Print and Publishing

24 items

Grand Prix Cannes Lions
OREGON

Restaurants & Fast Food Chains

OREGON

BURGER KING, DAVID

(opens in a new tab)

More Entries from INNOCEAN

24 items

Shortlisted Cannes Lions
THE DAY SHAZAM FORGOT

Use of Audio Platforms

THE DAY SHAZAM FORGOT

ALZHEIMER'S ASSOCIATION, INNOCEAN

(opens in a new tab)