Pressure on the automotive industry for sustainable innovation is building up. It is why car brands worldwide are rapidly shifting towards electric vehicles. And while this is the first major step, none of them are talking about the real elephant in the room: can we ensure these electric vehicles are also charged sustainably?

Volvo solved this paradox by shifting its business from a car manufacturer to a green energy provider as well, by offering people a 100% green energy contract. Finally electric drivers could truly drive electric as it’s meant to be: no emissions, and zero impact on the environment.

Volvo’s mission is to become a 100% climate-neutral car manufacturer by 2025. Therefore Volvo is taking real initiatives towards reaching that goal, both from the brand’s perspective as the consumer’s perspective.

For instance, Volvo is the first major car manufacturer that is offering a electrified plug-in hybrid as an option for all its models. Every model will be available as a full-electric version in the future as well.

Volvo wanted to position itself as the pioneer of electric driving at the 2019 Brussels Motor Show. But with many competitors stealing the attention with new electric models, Volvo needed a big statement of another level.

Volvo shifted its business from a pure car manufacturer to a green energy provider as well, by offering electric drivers the opportunity of a 100% green energy contract. With ‘Volts By Volvo’, people could power their house with pure wind and solar energy, and thus charge their car sustainably every time they do so. This way, Volvo gave people the full package of driving electric as it’s meant to be: no emissions, and zero impact on the environment.

08/18 – client briefing + strategy

09/18 – concept + proof of concept + client presentation

10/18 – creation + connection plan + client presentation

11/18 – creation + negotiations energy providers

12/18 – production campaign material + PR-approach

01/19 – launch

‘Volts By Volvo’ is a 100% green energy contract for your home. So people could truly drive electric without any impact on the environment. The campaign was launched during the 2019 Brussels Motor Show, with an online platform which explained its reason of existence and gathered all the practicalities and pricing. Once signed up to, Volvo arranged everything for you, with a seamless and free service to change providers.

Once you had the ‘Volts By Volvo’ contract, you were sure your house was powered with pure Belgian wind and solar energy. This way, every time you charged your car you were sure it was powered green.

‘Volts By Volvo’ was launched at the Brussels Motor Show in January 2019, and is currently offering green energy with a three year contract for electric drivers that signed up to it.

71% will re-evaluate their electricity contract because they saw the campaign. (source: iVox Survey)

After Tesla, Volvo is the brand most associated with the environment. So it beats Audi in its E-tron launch year. (source: Northstar Brandtracker, Q1)

‘Volts By Volvo’ got a reach of 7.5 million Belgians, on a population of 11 million.

1 in 4 Belgian electric drivers engaged with our online platform.

An international toolkit has been developed for other countries to use

All these results meant that Volvo was seen as a pioneer of the electric revolution within the automotive industry, which in the long term has a true impact on the growth of the brand, with Volvo aiming to be a completely climate-neutral car manufacturer by 2025.