Innovation > Innovation

SMART TOUCH

mcgarrybowen, Shanghai / ALIBABA / 2019

Awards:

Shortlisted Cannes Lions
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Case Film
Presentation Image

Overview

Credits

Overview

Why is this work relevant for Innovation?

SMART TOUCH, the world's first smart phone film for the blind developed by Alibaba and Tsinghua University Damo Academy.

Background

Challenge

Now in current smart phone, blind mode is mainly based on Siri and voice input. The whole process is hard to blind people. In China, there are about 14 million blind people, the smart phone designed for blind is very expensive to almost of them.

Brief

We want to design a product in low cost to make blind people can be faster and smarter when they are using smart phone.

Describe the idea

We design a smart phone film with 6 points. We call it Smart Touch. User can start the phone quickly by the 6 points. Alibaba and Tsinghua University Damo Academy developed the product just cost less than 10 CNY.

Then we base on the 6 points writing of Braille to create the core idea, make the Smart Touch be the world’s first mobile phone film specially for the blind. We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions, which to make their daily life faster, smarter, and more user-friendly when they are using smart phone.

What were the key dates in the development process?

Dec 2018 idea

Jan - Feb 2019 corporation with Alibaba and Tsinghua University Damo Academy

Feb - Mar 2019 development

Mar - APR 2019 product launch

Describe the innovation/technology

We design a smart phone film with 6 points. We call it Smart Touch. User can start the phone quickly by the 6 points. Alibaba and Tsinghua University Damo Academy developed the product just cost less than 10 CNY. Then we base on the 6 points writing of Braille to create the core idea, make the Smart Touch be the world’s first mobile phone film specially for the blind. We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions, which to make their daily life faster, smarter, and more user-friendly when they are using smart phone.

Describe the expectations/outcome

A smart phone film with 6 points we call it Smart Touch.

Alibaba and Tsinghua University Damo Academy developed the product.

We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions.

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