We created the Fading Font, a specially designed Chinese characters that have strokes faded away, like how Alzheimer’s would take away people’s memories piece by piece. We designed nearly 7000 common Chinese characters to build it into an applicable Chinese font library. On World Alzheimer Disease Day, we provided as a free tool for public to use & spread. As people used the font, not only did it create awareness but also, gave them a sense of what it would feel like to live with this disease.

Fading Font, a specially designed Chinese characters that have strokes faded away, symbolizing the loss of memory. We built them into a font library, which opened the possibility for generating content. In World Alzheimer Disease Day, people download and spread it across China. They will never forget Alzheimer disease.

China has the largest number of Alzheimer patients in the world. Because lack of effective communication plan, the awareness is still low. The worse is that we face a series of problem: low consultation rate, low diagnostic rate and low recovery rate, medical level is also in a backward stage.

China has the highest number of Alzheimer’s sufferers in the world, but it also has one of the lowest awareness and understanding levels of its symptoms. We need to create awareness in a memorable way. So we took one thing that Chinese people use to express feelings and memories and re-designed it to become a powerful symbol. The Chinese character, witnesses and records whole lifetime of Chinese people, also a symbol that can be easily customized and shared.

We created the Fading Font, a specially designed Chinese characters that have strokes faded away, symbolizing the loss of memory. And we designed nearly 7,000 common Chinese characters to make a Chinese font library. On World Alzheimer Disease Day, we provided this as a free tool for public to use and spread. This font library opened the great possibility for generated content. Finally, people will never forget Alzheimer disease.

Because lack of effective communication plan, the Alzheimer Disease awareness is still low. How to help Alzheimer’s Disease Chinese remind people this disease will rob their most precious thing -Memories? We created Fading Font, a specially designed Chinese characters that have strokes faded away, symbolizing the loss of memory. And we built nearly 7,000 common Chinese characters into a font library, which opened the great possibility for generating content. In World Alzheimer Disease Day, we provided free download for public to use and spread. Finally, people will never forget Alzheimer disease.