Droid faces massive competition in the mobile category. Significantly outspent by their competitors, Droid needed to break through to consumers. And it had reason to; Droid has the longest lasting battery life in the mobile category, a full 48 hours, solving the biggest pain point plaguing consumers. Plus, Droid is durable, and stacked with handy features that can help you navigate just about anything life throws your way.

The spot begins at the end of the story, with Edward Norton stuck in a rather surprising predicament, then jumps back 48 hours earlier to the seemingly innocuous beginning. We see the crazy sequence of events that unfolds, and that he manages to survive, all with the help of his 48-hour Droid.