The new Honda 1.6L Diesel CR-V is a car full of contradictions. The engine uses less petrol, yet you get more miles to the gallon. In fact it takes many preconceptions about SUVs and turns them on their head.

And that’s precisely what the film did.

Proving that things are not always what they first seem, all the illusions were painstakingly done for real - with no CG or special effects - to add authenticity to the message and create talkability in social media. This also fitted neatly with Honda’s proud heritage of ingenuity. Honda truly have made the impossible, possible.

This shoot was more puzzle than production.

At its simplest we were taking classic illusions and building them on a scale that’s never been done before. At the trickier end, putting a car in an Ames Room for the first time ever and making a car float with no wires or support, as it needed to drive away.

It took months of meticulous planning, sketching, CG and hand-made modelling to solve the problems and find the best and most dramatic way to create each illusion. However, our biggest challenge was still to come.

At the heart of almost all the illusions were false shadows. It meant each location only worked for a few minutes before the sun moved and broke the illusion. Planning the shooting schedule took an unprecedented level of accuracy. Each illusion was given a precise time, the sun position was carefully calculated and the shadows painted permanently onto each set.

There was no room for error.

Over 3 days we shot 12 illusions in what had become the most precisely planned production most of us had ever experienced. The end line on the final commercial was ‘An Impossible Made Possible'. We couldn’t agree more.