Film > TV & Cinema Film

HONDA ILLUSIONS

mcgarrybowen, London / HONDA / 2014

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

The new Honda 1.6L Diesel CR-V is a car full of contradictions. The engine uses less petrol, yet you get more miles to the gallon. In fact it takes many preconceptions about SUVs and turns them on their head.

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24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail Stores

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Grand Prix Cannes Lions
THE EPIC SPLIT

Internet Film

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
RESCUE

Savoury Foods

RESCUE

UNILEVER, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
KARATE

Alcoholic Drinks

KARATE

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SHAMPOO

Alcoholic Drinks

SHAMPOO

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PARENTS

Non-Alcoholic Drinks

PARENTS

COCA-COLA, SANTO

(opens in a new tab)
Gold Cannes Lions
BOWL

Toiletries, Cosmetics & Beauty

BOWL

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
TREE

Toiletries, Cosmetics & Beauty

TREE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
MOMSONG

Toiletries, Cosmetics & Beauty

MOMSONG

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
POSSIBILITIES

Clothing, Footwear & Accessories

POSSIBILITIES

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PERFECT DAY

Entertainment & Leisure

PERFECT DAY

SONY, BBH NEW YORK

(opens in a new tab)
Gold Cannes Lions
TOO DEPRESSING

Commercial Public Services

TOO DEPRESSING

DU, LEO BURNETT DUBAI

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Gold Cannes Lions
TOO COMPLICATED

Commercial Public Services

TOO COMPLICATED

DU, LEO BURNETT DUBAI

(opens in a new tab)
Gold Cannes Lions
MISTAKES

Public Health & Safety

MISTAKES

NEW ZEALAND TRANSPORT AGENCY, CLEMENGER BBDO

(opens in a new tab)
Gold Cannes Lions
BUCKET LIST

Viral Films

BUCKET LIST

WATERISLIFE, DDB NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLIMATE NAME CHANGE

Viral Films

CLIMATE NAME CHANGE

350 ACTION, BARTON F. GRAF 9000

(opens in a new tab)
Gold Cannes Lions
FIRST KISS

Viral Films

FIRST KISS

WREN, DURABLE GOODS

(opens in a new tab)
Gold Cannes Lions
THE 1000 MILES OF LUCA

Branded Entertainment Internet Film

THE 1000 MILES OF LUCA

CONSEJO PUBLICITARIO ARGENTINO, TBWA\BUENOS AIRES

(opens in a new tab)
Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Branded Entertainment Internet Film

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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Silver Cannes Lions
THE SEARCH

Alcoholic Drinks

THE SEARCH

BMF

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Silver Cannes Lions
THE ODYSSEY

Alcoholic Drinks

THE ODYSSEY

HEINEKEN, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
SAPEURS

Alcoholic Drinks

SAPEURS

DIAGEO, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Silver Cannes Lions
BOARDWALK

Toiletries, Cosmetics & Beauty

BOARDWALK

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
MEETING

Toiletries, Cosmetics & Beauty

MEETING

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from mcgarrybowen

24 items

Gold Cannes Lions
HONDA ILLUSIONS

Art Direction/Production Design

HONDA ILLUSIONS

HONDA, mcgarrybowen

(opens in a new tab)
Silver Cannes Lions
UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN 

Use of Real-time Data

UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN 

UNITED AIRLINES, mcgarrybowen

(opens in a new tab)
Silver Cannes Lions
THE FADING FONT

Non-profit / Foundation-led Education & Awareness

THE FADING FONT

ALZHEIMER'S ASSOCIATION, mcgarrybowen

(opens in a new tab)
Bronze Cannes Lions
HONDA ILLUSIONS

Direction

HONDA ILLUSIONS

HONDA, mcgarrybowen

(opens in a new tab)
Bronze Cannes Lions
UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN 

Data-driven Targeting

UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN 

UNITED AIRLINES, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN 

Data-enhanced Creativity

UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN 

UNITED AIRLINES, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
#BODYPROUDMUMS

Glass

#BODYPROUDMUMS

MOTHERCARE, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
HONDA ILLUSIONS

Achivement in Production

HONDA ILLUSIONS

HONDA, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
SMART TOUCH

Early Stage Technology

SMART TOUCH

ALIBABA, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
A LOT CAN HAPPEN IN 48 HOURS

Editing

A LOT CAN HAPPEN IN 48 HOURS

VERIZON, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
HONDA ILLUSIONS

Cars

HONDA ILLUSIONS

HONDA, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
THE FADING FONT

Non-profit / Foundation-led Education & Awareness

THE FADING FONT

ALZHEIMER'S ASSOCIATION, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
FILTER YOUR FEED

Use of Social Platforms

FILTER YOUR FEED

BRITA, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
THE FADING FONT

Social Engagement

THE FADING FONT

ALZHEIMER'S ASSOCIATION, mcgarrybowen

(opens in a new tab)
Shortlisted Cannes Lions
FILTER YOUR FEED

Use of Integrated Media

FILTER YOUR FEED

BRITA, mcgarrybowen

(opens in a new tab)
ATHLETES ABOARD - UNITED INTEGRATED CASE STUDY

Titanium and Integrated

ATHLETES ABOARD - UNITED INTEGRATED CASE STUDY

UNITED AIRLINES, mcgarrybowen

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STACY’S DEVILED EGGS

Savoury Foods

STACY’S DEVILED EGGS

KRAFT, mcgarrybowen

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JIM'S ARTICHOKE DIP

Savoury Foods

JIM'S ARTICHOKE DIP

KRAFT, mcgarrybowen

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COLD CUTS

Savoury Foods

COLD CUTS

KRAFT, mcgarrybowen

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LINE

Savoury Foods

LINE

KRAFT, mcgarrybowen

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HOT DOGS

Savoury Foods

HOT DOGS

KRAFT, mcgarrybowen

(opens in a new tab)
AUTHENTIC TASTE KOREAN

Savoury Foods

AUTHENTIC TASTE KOREAN

UNI PRESIDENT (THAILAND) CO., mcgarrybowen

(opens in a new tab)
AUTHENTIC TASTE JAPANESE

Savoury Foods

AUTHENTIC TASTE JAPANESE

UNI PRESIDENT (THAILAND) CO., mcgarrybowen

(opens in a new tab)
BACOIN

Food & Drink

BACOIN

KRAFT, mcgarrybowen

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