As a brand of Uni-President, SoupDaren is committed to restoring the most authentic taste of soup in noodles. SoupDaren wants to help consumers understand what is authentic taste in a more intuitive way.

We designed two posters with an aligned objective to present the feelings and core elements in traditionally “perfect” soup to the public: the seasoned pottery pot, selected raw materials, and local kitchen environment. By comparing the SoupDaren cup lid to a pottery pot cover, we are creating a scenario that when you open up the lid of SoupDaren, you are also uncovering a pot, and faced with a pot of deliberately stewed noodle soup in a authentic kitchen.

SoupDaren Cup Noodles / Authentic Taste