Sustainable Development Goals > Planet

WATERLIGHT

WUNDERMAN THOMPSON, Bogotá / EDINA ENERGY / 2021

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Background

Despite progress on global energy targets, according to several global organizations, it is estimated that 840 million people are currently without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years.

The goal was to create a device that can offer a free clean energy option to developing countries without access to electricity.

Describe the cultural / social / political climate and the significance of the work within this context

WaterLight represents an innovative, cost-effective option for governments, NGOs and private organisations seeking sustainable technology solutions for developing coastal communities.

This device also represents a clean and free energy option that will allow the people of these nations to have better economic and social development.

Describe the creative idea

WaterLight, is a device that provides 45 days of light using only salt-water.

This device, is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to fresh water mixed with salt and even – in emergency situations – urine.

The Wayúu’s cultural heritage is further reflected in the waterproof design. Decorated with traditional patterns of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylised geometric figures representing the sea, fauna and flora of the natural environment. Meanwhile the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots.

WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use

Describe the strategy

According to several global organizations, it is estimated that 840 million people are currently without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years.

When the sun goes down, the Wayúu community can no longer do vital work for their economy such as fishing, complete their crafts, as well as household-focused tasks such as cooking and helping children do their homework.

Describe the execution

In creating this forward-facing technology, E-Dina Colombia looked to the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombian-Venezuela border. Although access to electricity is limited, the arid desert terrain is surrounded by the most powerful battery in the world: the sea. With the help of WaterLight, the Wayúu will transform an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world.

Describe the results / impact

Many developing nations such as Sierra Leone, Nigeria, Gabon, Somalia and Syria are in a similar position to La Guajira, lacking access to energy but with the benefit of a coastline. For governments, NGOs and private organisations seeking sustainable technology solutions for these specific coastal communities, WaterLight represents an innovative, cost-effective option. In addition, with the global refugee crisis set to worsen over the coming years, the device could also prove invaluable for aid charities providing migrants with essential amenities, particularly in situations where resources are scarce.

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