Battleground Mobile India is an online multiplayer battle royale game by Krafton.

In the game and in gaming world generally, being ‘default’ means settling for the in-game basics like basic outfits, basic weapon skins, basic features and blending in with the crowd.

The film was created to make Battleground India’s new Royale Pass – a special seasonal pass with exclusive outfit sets, skins, emotes and rewards - a form self-expression, offering players the opportunity to break away from the default gaming experience and embrace a world where everyone recognises and respects you.

The brief was to make Battlegrounds Mobile India’s new Royale Pass – a special seasonal pass with exclusive outfit sets, skins, emotes and rewards - a form self-expression, offering players the opportunity to break away from the default gaming experience and embrace a world where everyone recognises and respects you.

We needed players to feel the swag in having their own identity in the game. And make Royale Pass more than just an upgrade, but a way for them to wear their game creds.

Battleground Mobile India’s ‘Royale Pass’ is not only a gateway to exclusive outfit sets, weapon skins, emotes and rewards in the game, but it also plays a crucial role in enhancing a player’s rank.

The strategy was to turn the Royale Pass into a form self-expression, offering players the opportunity to break away from the default gaming experience and embrace a world where everyone recognises and respects you.

The idea was to make Battlegrounds India’s new Royale Pass, a calling card for gamers. One that’s recognised by everyone you’ve defeated. Once you have it, the mere sight of you will be treated with respect and awe.

We captured that feeling in our film. In which we show a gamer out and about, getting recognised by other Battleground players right away, by a tattoo on her arm showing her in-game character sporting the new Royale Pass outfit set. The players, in a gesture of respect and submission, instantly drop to the ground, comically pretending to be knocked out until she passes.

Our film exhibited how players gain recognition and respect for their wins when they don the exclusive Royale Pass swag. How their presence alone commands respect, perhaps even instilling a sense of awe, when they wear their cred.

We launched it on platforms and channels frequented by the gaming community. During the campaign, it become the highest selling Royale Pass ever, and got the gaming community to literally 'wear their cred'.

The film received over 10M+ views on social platforms just within a few days of the launch

1.9L + engagement on videos across platforms

Royal Pass Ace 3 (RPA3), advertised in our film, had 15% higher launch day sales than the previous RPA.

Revenue from RPA3 was over 19% higher than previous versions.

Buying users of RPA increased by 6%


Sales per active user for RPA3 increased by over 36% as compared to previous RPA.

RP Package of RPA3 was 141% more than the previous RPAs.