Print and Publishing > Print: Sectors

OLD MAN

DDB MUDRA, Mumbai / KHALSA AID / 2019

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Digital Proof JPG

Overview

Credits

Overview

Cultural/Context information for the jury

Being one of the worst humanitarian crises of our times, the Syrian conflict has received worldwide attention. Since 2011, social media has been flooded with millions of posts and hashtags supporting Syrian refugees, condemning those responsible for it and urging the ones in power to act.

But while the support has been widespread, it isn’t wholehearted and stops at being lip-service. What Syria needs isn’t a place in thoughts and prayers and slacktivism in the form of a million more hashtags, it needs urgent humanitarian aid for over 13.1 million Syrians.

It needs shelter for over 5.6 million Syrians who've been displaced from their homes.

Simply put, it needs the world to stop posting and hashtag-ing about Syria and make a real difference by donating.

More Entries from Not-for-profit / Charity / Government in Print and Publishing

24 items

Grand Prix Cannes Lions
THE BLANK EDITION

Commercial Publications

THE BLANK EDITION

AN-NAHAR, IMPACT BBDO

(opens in a new tab)

More Entries from DDB MUDRA

24 items

Gold Cannes Lions
PROJECT FREE PERIOD

Audience Insight

PROJECT FREE PERIOD

STAYFREE, DDB MUDRA

(opens in a new tab)