The film tells the story of the long suffering family of a gamer. We see all the tribulations they're put through and the relentless and disruptive assault of sound they're subjected to. We see individual members go through their own disruptions, before telling their parents that their long suffering is coming to an end because now, young gamers cannot game for more than 3 hours and an OTP provides more parental control.

But we ran the risk of making the game seem restrictive and pedantic. So the communication needed to find that sweet spot. And we found that in humour.

The film was enjoyed throughly enjoyed by gamers, while the parents appreciated the interventions. It garnered more than a million views in the first three days and over 12 million after.

BGMI (known as PUB-G worldwide) is game that went from being popular to becoming an addiction. There are ghastly and scary stories around kids not being able to handle the addiction. And these stories had started turning parents against gaming. BGMI recognised this problem and took measures to foster a safe and healthy gaming space.