Health and Wellness > Health Awareness & Advocacy
DDB MUDRA, Mumbai / BATTLEGROUNDS MOBILE INDIA / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film
The film tells the story of the long suffering family of a gamer. We see the all the tribulations they're put through and the relentless and disruptive assault of sound they're subjected to. We see individual members go through their own disruptions, before telling their parents that their long suffering is coming to an end because now, young gamers cannot game for more than 3 hours without a One Time Password.
But we ran the risk of making the game seem restrictive and pedantic. So the communication needed to find that sweet spot. And we found that in humour.
The film was enjoyed throughly enjoyed by gamers, while the parents appreciated the interventions. It garnered more than a million views in the first three days and close to 12 million in the next 3 months.
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