The Non-Fungible Testicles project is built upon new web3 technology. The idea and functionality of non-fungible tokens are the core of the creative concept and execution, but we added a layer of gamification, utility and charity to increase engagement, instill a healthy habit, and help raise money for testicular cancer research.

We met young guys right where they are these days — Web3. NFTs (non-fungible tokens) are exploding in culture, with “non-fungible” meaning that each is totally unique and cannot be replaced. Which is just like…your testicles.

Introducing Non-Fungible Testicles. Not just another NFT. The first NFT that can save your life.

Featuring an exclusive collection of 8,000 digital testicles—designed by iconic NFT artists MISHKA NYC—Non-Fungible Testicles dropped with a roadmap designed to create behavior change with monthly self-exams.

We gamified ownership, building in regular checks that can unlock rare bonus traits on your NFT. Check on your balls, get rewarded. Ignore them, they lose value. Just like in real life.

With a portion of the proceeds supporting vital testicular cancer research, we turned blockchain technology into a new way to fight cancer.

Young men. NFT culture has a preponderance of young men, the same young men whose #1 cancer risk is testicular cancer. Testicular cancer is the #1 cancer among young men, yet 62% of those who are most at risk don’t know how to check themselves. We used the power of NFTs to engage men to learn about self-exams and spread the word about Movember’s mission to promote men’s health. Each NFT encourages men to regularly perform a self-exam by rewarding them with an exclusive trait unlock, which makes their art more valuable. This keeps Movember top of mind and instills a habit of self-examination, which helps detect potential health issues early. Through the power of social sharing inherent to the NFT community, showing off one’s NFTs helps spread the word about Movember’s mission and the importance of doing self-exams while the proceeds from each NFT.

We partnered with iconic NFT artists, MISHKA NYC, to design an exclusive digital collection inspired by testicles. Using a generative art script, we were then able to create over 8,000 unique pieces of Non-Fungible Testicles art and build a website that offers both education and a seamless mint experience.

The drop was promoted across all social platforms, in particular a newly established Discord community. There, we actively chatted NFTs, game mechanics, and men’s health topics to raise awareness, as well as help those in the Movember audience who are new to crypto, digital wallets, and minting.

Non-Fungible Testicles launched globally on the Solana blockchain for Testicular Awareness Month, with scheduled check-in windows taking users through 2 months of gameplay.

A custom-built process logged check-ins and updated NFT metadata to generate new image assets reflecting bonuses or penalties—an aspect unique to this NFT collection and essential to the idea’s success.

Men's health got a natural space in web 3.0 using modern day technology and extending to a donor base that wasn't tapped into before. With over a billion views through media articles on Non-fungible testicles we had men learning and talking about checking their balls. The campaign will also see a constant reminder to check in on their balls in the coming months as owners of the NFTs will either earn traits or lose value of the non-fungible testicles depending if they check in or not - extending the conversation from just the month of testicular cancer awareness month to taking it to months after.