Health and Wellness > Consumer Products Promotion

THE MISSING CHAPTER

LEO BURNETT, Mumbai / PROCTER & GAMBLE / 2022

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Supporting Images
Demo Film

Overview

Credits

Overview

Write a short summary of the ambient work.

Whisper, the leading sanitary napkin brand in India, is driven by it's purpose of 'unleashing confidence in girls to be who ever they want to be'.

The brand also believes that education plays a key role in empowering girls. For 3 decades now, Whisper has been running its school program to prevent girls from dropping out of school because of lack of period awareness, period management.

Despite its efforts, a whopping 23 million girls drop out of school every year in India as they hit puberty. The need of the hour was to find an effective solution to solve the problem at scale.

Our objective was to spread period education, to stop generations of girls from dropping out of school.

More Entries from OTC Products / Devices in Health and Wellness

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)

More Entries from LEO BURNETT

24 items

Grand Prix Cannes Lions
THE MISSING CHAPTER

Good Health and Well-being

THE MISSING CHAPTER

PROCTER & GAMBLE, LEO BURNETT

(opens in a new tab)