Health and Wellness > Consumer Products Promotion
LEO BURNETT, Mumbai / PROCTER & GAMBLE / 2022
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Whisper, the leading sanitary napkin brand in India, is driven by it's purpose of 'unleashing confidence in girls to be who ever they want to be'.
The brand also believes that education plays a key role in empowering girls. For 3 decades now, Whisper has been running its school program to prevent girls from dropping out of school because of lack of period awareness, period management.
Despite its efforts, a whopping 23 million girls drop out of school every year in India as they hit puberty. The need of the hour was to find an effective solution to solve the problem at scale.
Our objective was to spread period education, to stop generations of girls from dropping out of school.
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