Health and Wellness > Health Awareness & Advocacy

TEENAGE DREAM

BBDO, New York / SANDY HOOK PROMISE / 2022

Awards:

Silver Cannes Lions
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Supporting Content
Presentation Image
Case Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

The film begins with vignettes of teenagers at home, solemnly reciting the words from something. It’s not totally clear what those words are from but hey sound familiar. Then, a teenage girl at a piano begins singing the words. It becomes clear that she is singing the lyrics to Katy Perry’s anthemic ode to adolescence, ‘Teenage Dream’. We see more teenagers singing the song -these are clearly not actors. We reveal that one of the teenagers is in a wheelchair. The film continues to cut between teenagers singing lyrics, which now take on a haunting new context. An end card appears that says: “The teenage dream is not what it used to be.’ We then cut to portraits of the same teenagers, but this time copy explains each person’s tragic experience as a school shooting survivor. The film ends on a family who lost their teenage son did not

Tell the jury anything relevant about the direction. Do not name the director.

The direction was all based around making this feel as natural and true to the teenage shooting survivors as possible. Each shot was designed to feel like an intimate portrait of the teenager. For logistics, all eleven survivors came to the same location, but each set was dressed to look like their real homes and bedrooms – using the survivor’s own belongings as props. The song arrangement was pre-composed, and survivors spoke or sang the lyrics depending on what they felt comfortable with.

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