With 1.2 million Germans suffering from Alzheimer's and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer's, and instil a sense of urgency in fundraising for a cure. Alzheimer's disease gradually destroys the memory - a painful and tormenting process for patients and their loved ones.

Piece by piece Alzheimer's

takes away the memory.

Help to win the Fight

Alzheimer

Research

Initiative