Health and Wellness > Consumer Products Promotion
THE TINY POCKET
ALMAPBBDO, Sao Paulo / BAYER / 2022
Awards:
Bronze Cannes Lions
Overview
Credits
Overview
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This campaign turned the forgotten mini-pockets of jeans into OOH. And so, they helped to sell the idea that it's good to always have an Aspirin with you, for whatever you need, even to save lives. These mini-pockets brought Bayer/Aspirin closer to Gen Z when seen on the trousers of models, influencers, or anyone else.
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