Testicular cancer is the #1 cancer among young guys. Yet 62% of those who are most at risk don’t know how to check themselves.

To get guys in the habit of performing monthly self-exams, we invented the first NFTs that reward you for regularly checking your balls.

The more you check in, the more rare your art becomes. But ignore your testicles, and they lose their traits—and their value—just like they would in real life.

With proceeds supporting testicular cancer research, we turned blockchain technology into a new way to fight cancer.

Testicular cancer is the most common cancer among young guys. Yet 62% of those who are most at risk don’t know how to check themselves. We needed to raise awareness about the ease and necessity of regular self-exams in an innovative and culturally relevant way. Our objective was to Generate awareness for Movember, engage young men on the topic of testicular cancer, and change behavior around testicular-cancer prevention.

NFTs (non-fungible tokens) are exploding in culture, with “non-fungible” meaning that each is totally unique and cannot be replaced. Which is just like…your testicles.

Introducing Non-Fungible Testicles. Not just another NFT. The first NFT that can save your life.

Featuring an exclusive collection of 8,000 digital testicles, designed by iconic NFT artists, MISHKA NYC, Non-Fungible Testicles dropped with a roadmap designed to create behavior change with monthly self-exams.

We gamified ownership, building in regular checks that can unlock rare bonus traits on your NFT. Check on your balls, get rewarded. Ignore them, they lose value. Just like in real life.

With a portion of the proceeds supporting vital testicular cancer research, we turned blockchain technology into a new way to fight cancer.

NFT culture has a preponderance of young men, the same young men whose #1 cancer risk is testicular cancer. Each Non-Fungible Testicle encourages men to regularly perform a self-exam by rewarding them with an exclusive trait unlock, making their art more valuable. This keeps Movember top of mind and instills a habit of self-examination, which helps men detect potential health issues early when they are more treatable. Inherent to the NFT community, showing off one’s NFTs helps spread the word about Movember’s mission and the importance of doing self-exams. Proceeds go toward testicular cancer research. And the price and ownership of all NFTs sold are trackable on the blockchain. We asked the world to grab a healthy habit by the balls, with Non-Fungible Testicles and when they bought one they were directed to regularly check in to ensure their "health".

We partnered with iconic NFT artists, MISHKA NYC, to design an exclusive collection of digital artwork inspired by testicles. The drop—launched globally on the Solana blockchain for Testicular Cancer Awareness Month—featured 8,000 custom pieces of Non-Fungible Testicles art and a unique 2-month gameplay experience.

A mobile-optimized journey was essential to the collection’s success in the NFT community, which relies heavily on social media, Discord engagement, and crypto wallet connections. Live online AMAs throughout the campaign sparked participation.

Our frontend website allowed for both education and a seamless mint process. And a custom-built process logged check-ins and updated NFT metadata with new image assets reflecting bonuses or penalties—an aspect unique to this collection and essential to the entire activation.

Men's health got a natural space in web 3.0 using modern day technology and extending to a donor base that wasn't tapped into before. With over a billion views through media articles on Non-fungible testicles we had men learning and talking about checking their balls. The campaign will also see a constant reminder to check in on their balls in the coming months as owners of the NFTs will either earn traits or lose value of the non-fungible testicles depending if they check in or not - extending the conversation from just the month of testicular cancer awareness month to taking it to months after.