Challenge:

World Wide Fund for Nature challenged us to bring WWF into the focus of young audience. 

Insight: 

Of all the things that bring animals and young people together, tattoos have always been something unique.

Idea: 

With the Wildtattoo idea we asked the best tattoo artist from around the globe to create unique sketches with WWF animals that are on the verge of extinction. So the young could not just make an impressive tattoo, but also make it count. The number of sketches was the same as the number of animals at risk.  And it was not that easy to get one. 

Implementation: 

We created a website where everyone could book a tattoo and provide their contact information.  Share the sketch on the social network, make a donation to WWF or just be patient and wait for the tattoo artist to choose him. Only few got lucky.

Challenge:

World Wide Fund for Nature challenged us to bring WWF into the focus of young audience and broaden the potential contact base of the foundation. 

Insight: 

Of all the things that bring animals and young people together, tattoos have always been something unique.

Results: 

$0 media budget 

More than 100 of free media publications

80 000 000 of media impressions

$500 000 media value

Insight: 

Of all the things that bring animals and young people together, tattoos have always been something unique.

Idea: 

With the Wildtattoo idea we asked the best tattoo artist from around the globe to create unique sketches with WWF animals that are on the verge of extinction. So the young could not just make an impressive tattoo, but also make it count. The number of sketches was the same as the number of animals at risk.  And it was not that easy to get one. 

Implementation: 

We created a website where everyone could book a tattoo and provide their contact information.  Share the sketch on the social network, make a donation to WWF or just be patient and wait for the tattoo artist to choose him. Only few got lucky.