To make the opening of the new website of a well-known Russian music band "Pompeya" more noticeable and interesting, we decided, that fans should open it themselves. That's why we hid it under share buttons. By pressing them, fans published fragments of the website in social networks. In the meantime these sections opened for other visitors of the site. Share by share, it was unveiled by all fans working together.

3000 Share buttons, 603 290 views on Facebook, solid buzz in lifestyle and music press. Generally around 1 000 000 people got to know about the launch of the website.