Channel 4 gave us access to their top tier shows relevant to our target audience - women from 18 - 45.

In 6 months, we ran 32 unique contextual adverts across 8 different TV shows on Channel 4, with Mediacom. The partnership successfully changed the perception of Pinterest, from occasional use to a source for everyday ideas.

- After a month, spontaneous awareness doubled

- At the end of the year, it was at 242% higher than launch

- Ad awareness tripled

- Pinterest as 'Great for useful everyday ideas' up by 60%

- Intent to download Pinterest app increased by 132%

This campaign combines Pinterest’s search data and Broadcaster audience insight to create a series of highly-targeted dynamic TVCs that played in the commercial breaks immediately after the line.

Working alongside Mediacom and Channel 4, we took lines directly from shows that rate highly with the target audience, and transformed them into bespoke ads that played in the commercial breaks immediately after the line.

Pinterest approached us with the challenge to shift perception in young women that Pinterest is not just for big projects, but for creative, useful everyday ideas too.