Social and Influencer > Websites & Microsites
HASAN & PARTNERS, Helsinki / HELSINGIN SANOMAT / 2007
Awards:
Overview
Credits
CampaignDescription
Target group: 18 to 35 year olds in the Finnish capital who are interested in what is going on and have an emotional tie to their hometown.Objective: Tell how the content of Finland's biggest newspaper is reporting the issues that affect ordinary people's everyday life and brings the newspaper emotionally closer to the readers.Solution: A multimedia campaign (print, facade posters, outdoor, busses, postcards, banners) posed the question, "Is our city, the city of our dreams?" Consumers were invited to suggest how things could be improved on an interactive, online, city map and recruit support for the suggestion.
More Entries from Publications & Media in Social and Influencer
24 items
More Entries from HASAN & PARTNERS
24 items