Social and Influencer > Websites
ZEROFORTY
HASAN & PARTNERS, Helsinki / TELIASONERA / 2004
Awards:
Overview
Credits
Overview
CampaignDescription
The website was created for the launch of a new mobile subscription Zeroforty (the first three digits of the subscription’s phone numbers are 040). We developed the content and tone of voice of the site in terms of the young target audience. We made the site distinctive by creating a world of surreal elements with reference to the main benefit of the product, free text-messaging. This feature and the content of the site (weird science facts, mixer, ringtones etc.) made the community, born during the viral marketing part of the campaign, strengthen and grow into loyal Zeroforty subscribers and frequent visitors to the site.
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