Media > Use of Media
THE CONTAINER
HASAN & PARTNERS, Helsinki / RUSTHOLLI / 2009
Awards:
Overview
Credits
Overview
Effectiveness
46 000 different people visited the Rustholli website in just 10 days. That´s more than had visited in the past six months, which also made it onto the TOP 100 most-visited Finnish websites that week. The container was the most popular and most viewed apartment in Finland during the campaign.
Execution
The idea was to show how Rustholli really works.A huge empty container was hauled to the center of Helsinki. The container was turned in eight days to a fully functional two-room luxury apartment. People were able to follow how the container was transformed into a home as they passed by it on the street each day, and also through the Web. At the same time the container was showcased as an actual apartment on the biggest Finnish real estate sites. After the renovation was over, the winner of the online auction stayed for a day and night in the container while everyone else could follow this on the Web.
Strategy
We wanted to demonstrate that Rustholli renovation is a fast and fluent process – not a pain in the ass like renovations usually are.
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