Design > Packaging Design
VILPURI
HASAN & PARTNERS, Helsinki / FAZER LEIPOMOT / 2010
Awards:
Overview
Credits
Overview
BriefExplanation
The leading bakery company in Finland, Fazer Bakeries, wanted to launch a product family for small children. The products are smaller and healthier than usual. According to the brief, children like packaging with funny illustrated characters.
ClientBriefOrObjective
The world is full of children’s products with small characters added to their packaging. How could we do this in a fresh and interesting way that would stand out among the other bakery products and help us to produce differentiating but cost-effective marketing communication?
Execution
Instead of just adding a character to the packages, we transformed the whole package into an illustrated character that devours the content.
The package design is the base for the whole marketing communication concept: 'It fits small mouths', and the package design is used in all marketing communication from TV-spots made with existing Getty footage to online games, delivery trucks and giveaway clothing.
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