Men and women at the age of 20-45 with middle and upper middle income. They are active busy citizens leading an active life who have no time for being sick. It is extremely important for them to stay active, timely realize their programs and fulfill obligations. In a pharmaceutical product first of all, they appreciate its quick effect and potency because in case of a cold it is important for them to get free of unpleasant symptoms as soon as possible and carry on their active lives.

The current UA healthcare legislation does not allow advertising of the medicine which can be sold only by the prescription and included to the list prohibited to advertise. Among the other legal requirements are the following:

- advertising of medicinal products should provide objective information and the recommendation to consult with a doctor

- forbidden to inform on the guaranteed effect of the drug

- forbidden to compare with other medicinal products Here are only the key points from the Ukrainian legislation about advertising of medicinal products.