Every day people are executed and sentenced to death by the state as punishment for a variety of crimes. Amnesty International recorded at least 1,477 death sentences in 54 countries in 2020.

Some countries execute people who were under 18 years old when the crime was committed, others use the death penalty against people with mental and intellectual disabilities and several others apply the death penalty after unfair trials – in clear violation of international law and standards.

Amnesty spreads awareness about the problems of this punishment: it is irreversible and mistakes happen, it does not deter crime, it is used as a political tool.

Amnesty International holds that the death penalty breaches human rights, in particular the right to life and the right to live free from torture or cruel, inhuman or degrading treatment or punishment. Both rights are protected under the Universal Declaration of Human Rights.

For the disappearing identity, was created a unique rough font. It is associatively looks like font of a digital clock, because the letters were built in a straight line. Our font has clear angles and most letters were built on a similar principle. You could ask, why did you use this technique?

The answer is in idea of the disappearing identity. The whole identity is a kind of timer. In the beginning we have 54 countries with the death penalty, and then the countdown begins until it leaves none. With time, the dynamic pattern changes constantly to reflect changes in the death penalty laws in all of these countries. When a country abolishes the death penalty this country will be gone from our pattern, taking away part of identity. ?ur identity must disappear just like this cruel and wild tradition. Therefore, the font is also part of the overall concept.