Design > Communication Design
SAATCHI & SAATCHI UKRAINE, Kiev / BASF / 2016
Awards:
Overview
Credits
CampaignDescription
We created a calendar that works thanks to chemical reactions. Each ampoule represents one month of the year. The change of the days is shown thanks to the chemical reaction of the special organic liquid with the oxygen. Evaporating, the liquid level indicates the date of the month and day of the week.
Execution
Each ampoule has different chemical elements to make sure that the liquid will react on the precise day of the year. We have tested our formula during two years to prove that it will work fine in different environments.
Outcome
The Chemical Calendar has a great response to clients. The new BASF annual calendar reminds about the importance of chemical innovations and demonstrates the main values of the brand.
Strategy
50 Copies Delivered To BASF’s Business partners in Kyiv and other major Ukrainian cities.
Synopsis
BASF is the chemical company with the long history. It’s the leader of chemistry industry in the world. Chemical tests, research, daily experiments take place in BASF labs. Due to scientific discoveries, the numerous partners of BASF Company successfully improved their business.
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