Design > Communication Design

THE CHEMICAL CALENDAR

SAATCHI & SAATCHI UKRAINE, Kiev / BASF / 2016

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

CampaignDescription

We created a calendar that works thanks to chemical reactions. Each ampoule represents one month of the year. The change of the days is shown thanks to the chemical reaction of the special organic liquid with the oxygen. Evaporating, the liquid level indicates the date of the month and day of the week.

Execution

Each ampoule has different chemical elements to make sure that the liquid will react on the precise day of the year. We have tested our formula during two years to prove that it will work fine in different environments.

Outcome

The Chemical Calendar has a great response to clients. The new BASF annual calendar reminds about the importance of chemical innovations and demonstrates the main values of the brand.

Strategy

50 Copies Delivered To BASF’s Business partners in Kyiv and other major Ukrainian cities.

Synopsis

BASF is the chemical company with the long history. It’s the leader of chemistry industry in the world. Chemical tests, research, daily experiments take place in BASF labs. Due to scientific discoveries, the numerous partners of BASF Company successfully improved their business.

More Entries from Calendars in Design

24 items

Grand Prix Cannes Lions
LIFE IS ELECTRIC

Brand Collateral

LIFE IS ELECTRIC

PANASONIC, DENTSU

(opens in a new tab)

More Entries from SAATCHI & SAATCHI UKRAINE

24 items

Silver Cannes Lions
CAROL FOR CHARITY

Not-for-profit / Charity / Government

CAROL FOR CHARITY

MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION, SAATCHI & SAATCHI UKRAINE

(opens in a new tab)