Target audience:

Ukrainian tourists and guests of our country.

Using a smart iconographic we developed original visual identity for some of the largest national parks in Ukraine. Every park has its unique pattern based on embroidery which is traditional for the park’s region. Every pattern consists of the elements which illustrate the main facts about the object: its total area, water resources, elements of the landscape etc. So we show the important information about the parks in a fresh original way and add a strong visual identification based on the one of the most recognizable Ukrainian symbols.