Cannes Lions
Y&R, Lima / MOVISTAR / 2014
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Description
“Fly” for Movistar 4G LTE – a concept that represents everything a user can do with this new technology. Because to “Fly” means to go very fast, but also to have no limits, no anchors to hold you to the ground or to anything already known. It means to move freely and set your imagination free.
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