Agencies are always looking for fresh creatives with digital understanding. Yet, creative directors never have time to look at the countless portfolio's they receive. Can we find a new way of hiring, convenient for both the creative directors and the new applicants?

We decided to turn to Vine for the roll out of a recruitment campaign aimed to bring young creative talent to the agency. As we look for young talents who understand the power of new technologies and media and can use it to convey powerful messaging, Vine offers creative individuals a unique opportunity to showcase their talent.

The 6" creative recruitment was announced via Facebook, Twitter and Tumblr. Our social media team created a gallery tab on Facebook aggregating every single #ddbexpress-video that is being posted to Twitter, so participants could feed others with creative inspiration.

We added incentive: the creators of the top ten Vine entries were invited to board the DDB Express train on its way to the Cannes Lions. By adding the hashtag #ddbexpress, participants could enter the contest.

To keep the conversation going, we selected each Monday one "pick of the week" who was sure to get on the train to Cannes with us. To inspire we asked questions like "How would a 6" commercial look like for the new Golf GTI? How can you save the world from global warming 6" ?".

As a result:

-6” Recruitment got the immediate support of all major European schools of arts&communication, like Bergh School of Communication and Miami Ad School.

-DDB Brussel’s Facebook fans and followers on Twitter doubled (+100%)

-By using vine as a new medium for recruitment, we gained the attention of the advertising world (Creativity Online/Advertising Age, Adweek and others)

- For CD's who need to go through countless portfolio interviews, this means a huge time-saver. The selection process can now take place any time, anywhere, via mobile.

- Vine gives creative individuals a unique opportunity to showcase their talent.

-6” Recruitment got the immediate support of all major European schools of arts & communication, like Bergh School of Communication and Miami Ad School.

-DDB Brussel’s Facebook fans and followers on Twitter doubled (+100%)

-By using vine as a new medium for recruitment, we gained the attention of the advertising world (Creativity Online/Advertising Age, Adweek and others)