Getty Images, the world's largest bank of photos and images, now also has 360º videos and images. We were briefed to find a fun way to promote this exclusive product, and that's how we came up with the idea to personify all three – photos, videos, and 360º – and use their abilities and limitations to set them against one another in grand style. In the end, who comes out on top? The 360º, of course.

We personified photos and videos, depicting them as two neighbors. The photo's jealous of the video, of course, because his life is at a standstill and the video's is constantly in motion. We see a number of examples that make the difference clear: the photo's car doesn't leave the garage, but his neighbor's is unstoppable. The photo's dog can't even catch a ball, but the video's dog is a wonder pup. The photo gets a tattoo, but the video's tattoo is a GIF. All seems lost, and then a third character shows up: the 360º video, an amazing guy who can do things that the video can't even dream of. The video, enraged, contemplates getting revenge. But by the time he gets in range, 360º is far away, off on his yacht. The spot closes with the photo telling the video: well, what goes around comes around. The joke falls