Getty Images, one of India's most popular sites for still images wanted to popularise it's all new footage collection.

We sent a book with visuals on the left hand side and an abstract image on the right hand side. An acetate sheet with vertical black lines was sent along with the book. One had to place the acetate sheet on top of the abstract image and slowly move it to it's right. The abstract image started moving.The book also contained clip numbers, which when keyed in to website, facilitated instant download of the corresponding clip.

200 such books were printed and mailed to agencies across India. The footage section recorded 500 visits within the first week of sending the mailer.