Cannes Lions

ABSOLUT VODKA

SPRINGTIME, Stockholm / ABSOLUT VODKA / 2003

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Absolut.com is a new and different Web experience that merges experimental creativity with new technologies and pushes the limits of online communications. The site appeals to the senses while also providing useful information on the quality and deep traditions behind ABSOLUT. In addition to the section on ABSOLUT VANILIA, absolut.com invites consumers into three separate online rooms:ABSOLUT DISPLAY welcomes visitors to the site by giving them a quick glimpse at the brand’s most spectacular creations. Once you enter absolut.com, ABSOLUT DISPLAY takes over with a rolling series of trailers on the brand’s latest events and campaigns.In ABSOLUT REALITY, users delve into the world of mixing and tasting with the six ABSOLUT flavours. Each flavour is featured through recipes, short films and fun games and experimental tools.

ABSOLUT CAMPAIGNS is dedicated to featuring the latest ABSOLUT marketing campaigns from around the world, this section spotlights the hottest artistic advertising creations and delves deep into the communications activities of a world-class brand.The target groups for absolut.com are primarily brand "friends" (i.e. interested consumers, fans, bartenders etc), journalists, associates and employees of The Absolut Company.

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