Every year, Absolut releases an end-of-year bottle globally, in an edition of around 2 million bottles.

For 2021, Absolut celebrates the power of the human voice and the voices of impacters (the wavemakers) all over the world.

The iconic Absolut bottle, reinvented as an advanced structural masterpiece. A conceptually strong and beautiful design that communicates the idea in a truly impactful way.

The Absolut Voices bottle is hit by the powerful sound of voices, letting the soundwaves of the voices create the unique bottle design.

Global successful launch with increased sales