Cannes Lions

ADIDAS

TBWA\GREATER CHINA, Shanghai / ADIDAS / 2009

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Description

This is an Adidas TVC launched right before the Bejing 2008 Olympic games. All the athletes' movements of preparation interestingly echo with normal people's movements. Such as: a basketball bouncing up and down is echoed by a boy jumping up and down; table tennis batting ball is mirrored by a kitchen pan tossing ingredients; a footballer dressing is matched by ordinary people dressing in their flats. These images deliver the spirit of "together 2008, impossible is nothing".

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